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Michelin is launching its Collectors Store and teaming up with Artoyz Originals to develop a range of figurines around Bibendum.
But why is Bibendum wearing this leopard outfit ? We have to go back to 1905 when competition was raging between Michelin and Dunlop. To picture this duel, not far from resembling a boxing match, the illustrator O'Galop imagined "Le coup de la Semelle", a poster showing a devastating kickback, a specialty of French boxing, with a in front of the “Semelle Michelin” tire which equips our Bibendum's boots, as on this figurine !