Artoyz Originals reinterprets Michelin's Bibendum !
16 octo.
Artoyz Originals reinterprets Michelin's Bibendum !

A character who has become iconic over the decades to be rediscovered here...

Bibendum. A name that we all know and that echoes very personal references in each of us: a car trip with Michelin tires or even the first times we wanted to play mechanic. So many situations explored in our collaboration with Michelin with figures of Bibendum, with its round curves and its inflated appearance. It's so mythical that Ghostbusters' Stay-Puft Marshmallow Man is a direct nod to it. Pop culture or personal culture, Bibendum has imposed itself since its creation in 1898 when it became the mascot of the French tire manufacturer.

It's now available from Artoyz Originals through a range comprising several Bibendum figurines with his mobile or even Bibendum alone. We find Bibendum in mythical car models such as the one inspired by Herbie, the most famous Beetles car, or the Citroën Type H. But Bibendum also stood out on his own by taking up key moments in Michelin's history such as with the creation of the ZX tire, its participation in space missions, the creation of these green and red guides or even by accompanying holidaymakers who left from North to South of France via the National Road 7. Nostalgic mind trip guaranteed.

And you know what ? Other Artoyz Originals x Michelin toys will be available very soon...