Medicom was founded in 1996 by Tatsuhiko Akashi, while he was working in IT. Quickly, he created a figurine called the Kubrick, in the form of Lego and in tribute to Stanley Kubrick.It was such a success that the organizers of the World Character Convention in Tokyo asked Akashi to design “Toys” in 2001. A multitude of requests followed and faced with the impossibility of meeting them, Akashi decided to create a unique articulated model which, like a canvas, will serve as a support for the various creations. So he decides to put a bear on Kubrick's head - the teddy bear was celebrating its 100th birthday in 2001 - and that's how the Be@rbrick was born! 20 years later, Medicom decides to pay tribute to his favorite figurine by releasing the very first model of Bearbrick, but in White Chrome version.