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A promising new book focusing on logos, identities, and brands built around characters.
Brands with Character showcases the strongest in brand identities employing characters to capture people’s attention. The featured designs are based on humans, animals and even anthropomorphized logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse selection that ranges from small cafes, candy companies and independent clothing lines to large corporations, hospitals, schools and events fully immerses the reader in the colorful and dynamic world of brand characters. Featured brands include McDonald’s, Mr. Bean, Tower Records, Android, Adobe User Group XL, Wrigley, Pepsi and many more.