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In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established West Coast skater scene and the new conservatism of 1990s New York, Supreme defined the aesthetic of an era of rebellious cool that reached from skaters to fashionistas and hip hop heads.
Over the past twenty-seven years , the brand has stayed true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, and with stores in Los Angeles and Japan has become an international icon of independent counter-cultural style.
With its 800 photos, from Larry Clark to David Sims, its lookbooks section, the list of T-shirts released since the spring / summer 2010 collections and the texts of Carlo McCormick and Harmony Korine (Spring breakers), this book is a must-have. 352 pages strong.