George Powell and Stacy Peralta are two icons of the skateboarding world, whose meeting and collaboration have marked the history of the sport. Their partnership gave birth to Powell Peralta, a revolutionary brand that has played a crucial role in the evolution of skateboarding.
From board to style
Georges Powell & Stacy Peralta
George Powell started skateboarding in 1957, with a technical vision to improve the quality of boards. As an engineer, he sought to create more efficient and durable boards, incorporating innovations such as concave and modern materials.
Stacy Peralta, meanwhile, was an influential skateboarder in the 1970s. With a bold style and great creativity, Peralta quickly gained notoriety.
In 1978, they met when Peralta was looking to improve the quality of skateboard decks. Powell, with his technical expertise, and Peralta, with his artistic vision and network of skateboarders, decided to join forces. Their collaboration gave rise to Powell Peralta.
Bones Brigade
The creation of the Bones Brigade, a team of skateboarders supported by Powell Peralta, was a major turning point. This team has included legends like Tony Hawk, Rodney Mullen, Steve Caballero, Mike McGill, Lance Mountain and Tommy Guerrero all of whom have helped redefine skateboarding with innovative tricks and unique style.
popular culture
Powell Peralta has become a symbol of the skate era, with his products and videos influencing generations of skateboarders. Iconic videos like "The Search for Animal Chin" have captured the spirit of skate culture and helped popularize the sport globally.
Revolutionary designs
Together they launched groundbreaking skateboard designs, including iconic graphics designed by artists like V.C. Johnson and Jim Phillips. These illustrations, inspired by pop culture and punk rock, quickly became references in the world of skateboarding.
Impact on fashion and style
Powell Peralta’s designs have transcended skateboarding to influence the street art and the streetwear.
Logos, graffiti, and board designs have become popular fashion items, appearing on clothing, shoes, and accessories.
Olympic Games
Through their collaboration, Powell Peralta has played a key role in transforming skateboarding from a niche sport to a mass culture.
The partnership between George Powell and Stacy Peralta has not only revolutionized skateboard design, but also played a crucial role in the evolution of skate culture.
This year, skateboarding is part of the additional sports of the Olympic Games in Paris 2024, and promises to capture all the attention of spectators on the place de la Concorde, turned into a sports arena. The world’s best skaters will compete in two iconic disciplines : Park and Street.
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