Skip to content

Cart

Your cart is empty

Article: Superplastic reveals his secret project !

Superplastic révèle son projet secret !

Superplastic reveals his secret project !

Paul Budnitz and Huck Gee have hidden their game these days. With enigmatic photos on social and texts that were just as much, the duo is about to drop a bomb on the international toys scene : they give life to their iconic characters via a division based on the animation and entertainment ! It must be said that the $ 10 millions of their fundraising is particularly helpful in launching this brand new project. But what is it exactly ?


Far from a simple animation, Superplastic hired the best animators so that Janky and Guggimon (the main characters of the brand) are able to interact with the fans. No we are not in a SF movie but participate in the transformation of figurines into ... influencers. The playground of the animators for this project ? Social networks ! Janky and Guggimon will punctuate your daily life with photos, videos and inspirational stories where the product investments will be present. Balenciaga, Louis Vuitton, Dr. Martens are already tagged on their posts. However, this cross way between fashion and figurines is not new, especially for Huck Gee who had already collaborated with many creators for his Skullhead project.


What should we think of all this ? Is it a subtle marketing move to put forward its iconic characters or an innovative way to democratize the toys scene by social networks ? Surely a bit of both. Moreover, you will find respectively Janky and Guggimon in New York and Montreal in 2019 and 2020 for exhibitions that are already announced surprising.


Superplastic hits a big blow with this announcement about the toys scene, which is accompanied by the launch of a new figure : Kranky Janky by Sket-One.


If it's rumored that other characters could join the Superplastic 2.0 gang, we are happy for the moment to spin on the Instagram accounts of Janky and Guggimon for this brand new experience.

Credits : Superplastic

Source : Superplastic/ The Toy Chronicle 

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Espresso Head, la nouvelle figurine de Sam Drew aka Lumps

Espresso Head, the new figure by Sam Drew aka Lumps

"One More Cup of Coffee". Not sure that Dylan inspired Lumps for Espresso Head, but does not matter the result is brilliant.

Instant météo avec les figurines d'Amanda Visell x Fluffy House

Instant weather with Amanda Vesell X Fluffy House figurines

While the weather continues to worry, the artist Amanda Vesell and Fluffy House give us a graceful and poetic interpretation.