Ametora How Japan Saved American Style (New ed)

It is a fascinating cultural story that tells how Japan has adopted and revived traditional American fashion.

Over the past twenty years, an astonishing evolution has occurred: the world has come to consider the most "authentic" American clothes as being made in Japan. Of the Brands Japanese such as Uniqlo, Kamakura Shirts, Beams and Kapital have extended their global influence by creating high quality versions of classic American relaxed clothing, in what is called the Ametora, or the "traditional American style".