Artoyz Originals - Press Release / Press Release

ARTOYZ Is proud to announce the creation of a division dedicated to the production of figurines: ARGOYZ ORIGINALS. Already nearly 5 years that the French company Artoyz contributes to the development of "Culture Toys" in France and in the world. After having acquired sufficient experience and maturity, Artoyz now starts a new step and realizes a dream by throwing in the production of figurines. The Artoyz Originals label, laboratory for French and international artists, emerging or confirmed, will offer unpublished creations and will breathe new dynamics into the current market. The first project of ARTOYZ ORLIGNALS is entitled Elements : a project of evolutionary figurines, muling over the graphical interpretations of the creators and contributing artists. Imagined by the young artist Easy Hey collective Delkographik and modeled by GREGOSThe elements are characters representing the water, the air, the fire and the earth, declining the hypothesis that all the materials of the world would be composed of these elements. Prologue elements set will be the first stage of the Elements series, whose exit is scheduled for June 2008. It will be a box of four characters associating color and transparency in order to symbolize the concepts of elements while revealing the structure of this new standard. Two vinyl figurines will be revealed exclusively at the Bread and Butter show in Barcelona in July 2008 (for a subsequent release in September 2008). Many other Toys unpublished projects are currently under production. -------------------------------------------------------------------------------------------------------------------------------------- ----------------- ARTOYZ IS PROUD TO ANNOUNCE THE CREATION OF ITS DIVISION DEDICATED TO TOY PRODUCTION: ARGOYZ ORIGINALS. Since 2003, The French Company Artoyz Has Been Contributing to The Development of the "Designer Toy Culture" in France and Around The World. Now That Artoyz Has The Experience and Maturity, IT Is Time to Reach in New Level and Become A TOY Manufacturer. The Artoyz Originals Label is in Laboratory for French and International Toy Designers, Emerging Gold Confirmed, and ITS Role Is To Offer Exclusive Creations That Will Create in New Dynamic on The Toys' Market. THE FIRST ARTOYZ ORIGINALS PROJECT IS AN EVOLVING TOY PROJECT CALLED Elements, SLOUGHING WITH THE DIFFERENT GRAPHIC REPERINGS OF THE CREATORS AND ARTISTS INVOLDED. Created by the Young Artist Easy Hey from Delkographik Collective Studio and Rendered By GREGOS, Elements Are Characters Based on the Following Hypothesis: Agalization to Some Antic Greeks Philosophers, All Matter in the World Is Compound of 4 Elements: Water, Air, Earth and Fire. Prologue elements set Will Be The First Step of the On-Going Series Of Elements Toys, Which Release Is Scheduled For June 2008. The Set Consistency Of A Box Of Four Characters Associatic Color and Transparency, Introducing The Concept Of Elements and Imparting The Structure Of This New Standard . Two New Vinyl Figures Will Be Exclusively Unveiled During The Bread and Butter Tradeshow in Barcelona Early July 2008 (To Be Released Then in September '08). Several Other New Toy Projects ARE Currently Being Produced for a Late '08 Release.