The Trend of Blind Boxes
We see them invaded our networks, especially Tiktok: these little figurines and plushes that people have been tearing away for a few months now. Labu, Sonny Angel, Smiski, Crybaby, Dimoo, Skullpanda, Molly, ... hundreds, even thousands of these different miniature characters multiply around the world.
But why have we become addicted to these little boils?
The history of blind boxes
A little return in time, does that tell you?
Japan
The "Gashapon"
When Bubblegums distributors crossed the Pacific from the United States to reach the country of the Rising Sun, the entrepreneur Ryuzo Shigeta sets up a whole new concept, the Gashapons.
The principle? Take a room in the distributor, turn the handle and recover a small surprise capsule to discover the toy it contains.
Winning more and more popularity, collaborations have started to set up, especially with animated characters, films or video games. This growing appetite has also caused the creation ofLimited editions And attracted the attention of collectors.
It is this concept of "surprise"What does Blind Box come.
China and International
Pop Mart and the Blind Box boom
The international popularization of these small toys, in particular to UNITED STATES and in China, led to their marketing in specialized stores: it is official, a new market was born.
It was then that the businessman Wang Ning founded Pop Mart, which was born in the Chinese Chaoyang district. Labu, Dimoo, Skullpanda, these adorable characters popularized by the brand conquered the world.
social networks
Tiktok and his trends
It is very unlikely that you have missed the hundreds of Blind Box unboxing videos, or people proudly showing their collections of various and varied miniature characters.
Celebrities such as Rihanna, Lisa of the K-Pop Blackpink group, and even footballer David Beckham also showed up with the famous Labubu, which contributed to the popularization of these products.
But why so many hype?
There are several reasons that push us to buy these figurines and we will see them now.
Complete a collection
Studies have shown that there are several reasons that explain why we love objects so much: it can be out of pure and simple pleasure, by investment due to the increase in the value of objects over time, for the meaning symbolic Objects in. question, or simply by habit.
With all the varieties, colors, and limited editions available on the market, this pushes us to obtain as much as possible.
Little happiness luck
Blind boxes act practically the same way as games of chance : a peak of dopamine is triggered by the anticipation we have when we are about to discover the content of a blind box.
The effect "Near-Miss"(Almost Gagné) when you get a figurine close to the one we wanted but not exactly the right one makes us want to try our luck.
The popularity
The report Digital 2023 July Global Statshot showed that 60.6% of the world's population uses social networks : This is one of the reasons that explain the fact that the trends spread so quickly through the globe.
We combine this if the natural need for humans to belong To a group, which is closely linked to the need to create and maintain interpersonal relationships, and we obtain the perfect mixture to propel the popularity of the blind boxes.
What about Artoyz?
We offer you a wide variety of blind boxes, including series from Popmart, Mighty Jaxx, MEDICOM TOY, Super7 and even Tokidoki ! For fans of comics, manga, films or Kawaii universes, you will necessarily find your happiness in our department dedicated to surprise boxes.
And for those who wish to be sure not to come across duplicates, opt for our Displays! No more disappointment to discover the same figurine for the tenth time ...
Blind boxes
