George Powell and Stacy Peralta are two icons in the world of skateboarding, whose meeting and collaboration have marked the history of sport. Their partnership gave birth to Powell Peralta, a revolutionary brand that played a crucial role in the evolution of skateboarding.
From board to style
Georges Powell & Stacy Peralta
George Powell Started in skateboarding in 1957, with a technical vision to improve the quality of the boards. As an engineer, he sought to create more efficient and lasting boards, integrating innovations such as concave and modern materials.
Stacy Peralta, as for him, was an influential skateboarder in the 1970s. With a daring style and great creativity, Peralta quickly gained notoriety.
In 1978, they met while Peralta sought to improve the quality of skateboarding boards. Powell, with its technical expertise, and Peralta, with its artistic vision and its network of skaters, decide to associate itself. Their collaboration gives birth to Powell Peralta.
The Bones Brigade
The creation of the Bones Brigade, a team of skaters supported by Powell Peralta, was a major turning point. This team has included legends like Tony Hawk, Rodney Mullen, Steve Caballero, Mike McGill, Lance Mountain and Tommy Guerrero Who have all helped to redefine skateboarding with innovative tricks and a unique style.
Popular culture
Powell Peralta has become a symbol of the era of skateboarding, with its products and videos influencing generations of skateboarders. Emblematic videos like "The Search for Animal Chinese"Captured the spirit of skate culture and have helped popularize sport on a global scale.
Revolutionary designs
Together, they launched revolutionary designs for skateboard boards, including iconic graphics designed by artists such as V.C. Johnson and Jim Phillips. These illustrations, inspired by pop culture and punk rock, quickly became references in the world of skateboarding.
Fashion and style impact
Powell Peralta's designs transcended skateboarding to influence the street art and the streetwear.
The logos, the graffiti, and the patterns of the boards have become popular fashion elements, appearing on clothes, shoes and accessories.
Olympic Games
Thanks to their collaboration, Powell Peralta played a key role in the transformation of skateboarding from a niche sport to a mass culture.
The partnership between George Powell and Stacy Peralta not only revolutionized the design of skateboarding plates, but also played a crucial role in the evolution of skate culture.
This year, skateboarding is one of the additional sports of the Paris 2024 Olympic Games, and promises to capture all the attention of spectators on the Place de la Concorde, transformed into a sports arena. The best skaters in the world will compete in two emblematic disciplines: Park and Street.
Reaction figures
Powell Peralta
