Japanese Wow Factor

When art starts from a simple point, a simple line...

This work of 240 pages explores the unique aesthetic of design graphic Japanese. Through the analysis of logos and others works, it demonstrates that behind an apparent minimalism hides a real work of research, as well as a real narration, showing the subtlety of Japanese genius: the Japanese Wow Factor.

Let's take the example of the Oizumi clinic found in the book: its logo is made up of three horizontal lines whose curvature gradually diminishes until it becomes perfectly straight. This transition from “curved” to “straight” actually symbolizes the improvement in patient well-being.

So, did this also awaken your curiosity about the hidden secrets of design Japanese graphic?

This book is written in English.