Colour Clash

This book explores the color palettes in graphic design that surprise and grab our attention, as well as the combinations that may seem strange but work. These are palettes that break the established rules and laws that we were taught about color theory and remind us that color can be fun and meaningful.

Color is one of the essential elements of many brand designs. This is the most important memorization criterion for visuals, well before their shapes. They are seen first and mark our memory the fastest. These are the colors that will also guide the purchase decision. Their importance is therefore crucial in a professional context.