20th century design

In How Ideas Are Born: Graphic Designers on Creative Processes, we find experienced graphic designers who explain to us how to achieve an idea! They come from a process that is largely organized and rational but sometimes unconscious and which calls heavily on the imagination!

No less than 26 designers from 15 different countries present their ways of working, their sketches and the creative processes that allow them to break with established standards and be original while adapting to the demands of the customer and communicating a clear message to consumers.