Medicom Toy 25th Anniversary Book - Manual Volume IV

2021 marks the 25th anniversary of Medicom Toy and the 20th anniversary of its Bearbrick division. The Japanese brand is now recognized for its collectible figurines. Marking its beginnings in 1996, Medicom grew during the first major digital broadcasts around art, music and fashion. The company has established itself as one of the major players in this sector, by mixing urban culture and art, in a model based on rarity and exclusivity.

Throughout this book, there are no less than 7,500 articles, with the added bonus of interviews with celebrities and people close to the company. In parallel, the history of the brand is also presented, with its biggest successes and renowned collaborations.

The two logos used in this book were made by Hajime Sorayama, a Japanese illustrator known for his surreal drawings.