Toys : 100 Years of All-American Toy Ads

During the 20th century, there is a typology of products that have established themselves as mass products: toys.

But, like Rome, it didn't happen overnight. To rise through the ranks and become a star industry, toy companies had to use the most powerful lever on children: advertising.

In this 528-page book, you'll find advertisements spanning a century and categorized by decade. A unique opportunity to savor the existence of some oddities, but also to realize the evolution of means of communication and the change of target audience for toys.